I Build AI Tools and Automation That Fit Your Business – Not the Other Way Around
I help small businesses and solo professionals in Boston and beyond use AI to solve real workflow problems: capturing leads, automating repetitive tasks, and building simple custom tools – without paying enterprise software prices for features you’ll never use.
Why “Core-First”?
I spent years as a Siebel CRM developer – one of the most powerful, feature-rich enterprise CRMs ever built. And I watched the same thing happen at nearly every client: they paid enormous licensing fees for a platform whose depth they used maybe 10-30% of.
That gap is exactly why Salesforce won. Not by out-featuring Siebel CRM – by shipping a lean core that covered 80-90% of what most businesses actually needed, then letting independent developers fill in the rest as plugins.
That’s the Core-First approach I bring to every engagement: build exactly what you need first, prove it works, then add capability only when you actually hit a wall – not before. No bloated platforms. No subscriptions for features that sit unused. Just the tool that fits.
AI Consulting & Custom Tool Development
What I actually do:
- AI Workflow Consulting – I sit down with you, map out where AI can realistically save you time (lead follow-up, scheduling, content drafts, customer communication), and help you actually implement it – not just talk theory.
- Custom Tool & Plugin Builds – Need a CRM, a booking flow, an automation, or an internal tool that almost-but-not-quite exists off the shelf? I build lean, custom WordPress plugins and small tools using AI-assisted development – fast, and scoped to exactly what you need.
- AI Literacy Workshops – Hands-on, practical sessions for small business owners and teams who want to understand what AI can (and can’t) realistically do for their business, taught by someone who builds with these tools daily, not just presents slides about them.
- 1:1 AI Consulting – Ongoing or project-based support for businesses ready to go deeper than a workshop – implementation, troubleshooting, and iteration as your needs change.
See it in action:
I document real builds, not case studies written after the fact. Recent examples:
- I Didn’t Buy a WordPress CRM Plugin. I Asked Claude to Build Me One Instead. – a full lead-tracking CRM, built, security-audited, and iterated on in a single working session.
- How I Used Claude to Debug a 4-Plugin WordPress Payment System – diagnosing and fixing a real Stripe payment integration for a wellness clinic.
Cloud Engineering
I also provide freelance AWS Cloud Engineering consulting for businesses that need infrastructure support:
- AWS Cloud Architecture – scalable, reliable, cost-effective infrastructure design
- AWS Cost Optimization – reduce spend and eliminate waste
- Security & Compliance – GDPR, HIPAA, and related regulatory alignment
- DevOps & Automation – faster deployments, continuous integration
- Managed Services – ongoing monitoring, maintenance, and support
Common Questions
What does AI consulting for small businesses actually involve?
It starts with understanding your actual workflow – where time gets lost, what’s repetitive, what a client-facing process looks like today. From there, I recommend and often build specific, scoped solutions: a custom tool, an automation, or a workshop to get your team comfortable using AI day-to-day.
Do I need to know anything about AI to work with you?
No. Most clients start with little to no AI experience. The workshops and 1:1 consulting are built for people who want practical results, not a technical background.
How is this different from hiring a typical WordPress developer?
A typical build often means weeks of dev time and a fixed feature set. Using AI-assisted development (Claude), I can scope, build, security-review, and iterate on custom tools in a fraction of the time — meaning lower cost, and specifically shaped around what you actually need rather than a template.
Do you only work with businesses in Boston?
Boston and the surrounding area is where I’m based and where I run in-person workshops, but consulting and custom builds are available remotely for businesses anywhere.
Have a tool or workflow idea that’s been sitting in your head?
If the off-the-shelf options never quite fit – too much, too expensive, or missing the one thing you actually need – let’s talk about a Core-First approach built around your business specifically.
Book a free 15-minute call – no pitch, just a conversation below: